A Guide To Navigating Startups as a Marketing Leader
It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it…
A 5-Step Marketing Plan for Startups
As a marketing professional working in a startup, do you know how to help your company grow revenue? How is your process different from marketing for an established business? In this episode, Leela…
The Interplay of Demand Gen and Content with Leela Gill
Demand gen and good content should go hand-in-hand. But the level of competition for businesses in Series A/Series B funding is intense, and very few make it out of startup mode. So what does it take…
Social Media: Getting Above the Noise
With more than 4.2 billion social media users around the world, a number that has grown 490 million YoY from January 2020 to 2021, it can be challenging for a brand to stand apart from the crowd. To…
Four Remote Work Best Practices To Build A High-Performance Culture
Leela Gill is a thought leader and VP of Marketing for Intelligence Node, with 15+ years of experience in Retail, FinTech and HR Tech. Working from home is the “new normal,” and remote…
A 10-Step Brand Development Strategy
6 MIN READ By LEE FREDERIKSEN, PH.D., HINGE UNIVERSITY 1. Consider your overall business strategy. A strong, well-differentiated brand will make growing your firm much easier. But what type of firm…
Your Marketers Are Your Change Management Leaders
Type “change management” into a search engine, and you’ll find dozens of articles citing a high failure rate for organizational change initiatives. In the 1980s, leaders excitedly embraced change…
10 Ways Product Positioning Will Improve Your Marketing
5 MIN READ 10 Ways Product Positioning Will Improve Your Marketing “Great communicators have an appreciation for positioning. They understand the people they’re trying to reach and what they can and…
