CONTENT ALIGNED TO YOUR BUYER’S JOURNEY
Inbound marketing is a set of coordinated actions that target your Ideal Company Profiles (ICPs) and personas. It is a critical component for any go-to-market strategy and helps drive leads through the funnel, increase website conversions, improve lead engagement, grow your pipeline, and support client retention.
We help you develop an inbound program and produce engaging content for your target personas -- buyers and influencers -- that can be used across multiple media platforms. Our collateral covers a wide range of content, including product sheets, infographics, videos, blog posts, eBooks, whitepapers, press releases, webinars, sales presentations, and website design.
GOALS & RESEARCH
We collaborate with you to define your goals and assess your baseline metrics. We run a content audit to determine where it maps to your buyer’s journey. Then we create a content management system that works for you and your sales and begin a creation process.
CONTENT PROCESS & CREATION
We develop a process to write content that is inline with your Brand promise and create a marketing calendar. We brainstorm ideas and map out content types (blogs, eBooks, webinars, videos, infographics, advertising, etc.) Together we execute on the plan and deliver compelling content that engages your audience and convert leads to opportunities.
EVALUATE
We review website, SEO and campaigns, monitoring open rates and topics that are most compelling and driving the highest conversions. We determine refinements to the content process and improve.
PROCESS & TOOL INTEGRATION
We automate touchpoints and establish account scoring to move prospects along the buyer's journey. We make sure process flows are optimized for marketing and sales.
ITERATE & ENHANCE
We systematically review the metrics and iterate and enhance content based on what is getting the most open rates and conversion. We use mind maps, spider diagrams, and other tools to help iterate and enhance your content strategy.
Results
The best content strategies are organized based on content topics and derive content variations using formats such as interviews, eBooks, blog posts, infographics and more. We will help you put together a compelling content strategy and ensure that it is properly mapped into a content calendar around topics. Then you will be able to deliver your compelling and unique company message and promote your business as an industry thought-leader. Below are some examples of the deliverables we deliver via our inbound and content marketing program.
- Content Audit
- Content Strategy Map
- New Content (Blog Posts, eBooks, Case Studies, Infographics, Videos, Podcasts, Social)
- Sales Playbooks
- Campaign Timeline & Calendar
Alta Mira Marketing plays a vital role in executing the right message to the right audience in the right channel so you can deliver a strong pipeline.
Alta Mira Marketing jumps in to plan, promote and coordinate your events so you can focus on targeted follow up activities that help close new deals. It is a win-win!
Alta Mira Marketing competitive intelligence and product marketing process helps you understand your product strengths and positions your brand as a product leader in your category.