For marketers, influencers, brand ambassadors, and raving fans can create a significant differentiator between your brand and its competitors because they tend to communicate authentically and build trust with target audiences. Influencers are typically paid substantially for a set period or given equity to promote your brand.  Brand ambassadors are rewarded but are more committed to the brand for the longer term and raving fans just love your product that they will talk to their friends without substantial rewards.    While these brand advocates have been popular in B2C for many years, many B2B companies are just beginning to understand how to leverage these new channels.

Learn about the differences between B2B Influencers, Brand Ambassadors, and Raving Fans – and why we need all three is a successful marketing program – and more in this podcast conversation with Chief Marketing Officer and Leader, Leela Gill.