Thriving In B2B SaaS Through Account-Based Marketing With Leela Gill
SEO and other full-funnel strategies may get you the most leads, but a more targeted approach in marketing is needed if you’re looking to catch the big fish. When it comes to targeted approaches,…
6 Priorities for Marketing Leaders to Help Drive Business Recovery
The COVID-19 pandemic is the biggest business challenge of a generation. Organizations scramble to establish continuity. We’re redefining “essential” and building the capacity for remote work,…
Four Remote Work Best Practices To Build A High-Performance Culture
Leela Gill is a thought leader and VP of Marketing for Intelligence Node, with 15+ years of experience in Retail, FinTech and HR Tech. Working from home is the “new normal,” and remote…
Three Marketing Pillars For Crisis Recovery
As with any crisis, we all have roles to play in responding to the impacts caused by COVID-19. So, how can marketers lead our colleagues in business continuity and planning for recovery? Our…
Google Killed The Cookie: An Opportunity For Marketers
In January, Google announced it would phase out third-party cookies in Chrome by 2022. The company follows the path of Apple and Mozilla, which already block third-party cookies in their browsers by…
39 Sales Email Subject Lines That Get Opened, Read, and Responded To
4 MIN READ Want better email open rates? The trick is writing excellent marketing email subject lines. This helpful blog post by Emma Brudner of HubSpot has great ideas for email subject lines that…
A 10-Step Brand Development Strategy
6 MIN READ By LEE FREDERIKSEN, PH.D., HINGE UNIVERSITY 1. Consider your overall business strategy. A strong, well-differentiated brand will make growing your firm much easier. But what type of firm…
Your Marketers Are Your Change Management Leaders
Type “change management” into a search engine, and you’ll find dozens of articles citing a high failure rate for organizational change initiatives. In the 1980s, leaders excitedly embraced change…
3 Tips for Pitching Your Company to VC’s
By Leela Gill 5 MIN READ 3 Tips for Pitching Your Company to VC’s Every entrepreneur needs money to create his/her business but deciding when to get institutional money (venture capital) can be a…